Important Notification: Upcoming Changes to Your Service

Dear Travel Agent,

Thank you for your longstanding dedication and partnership as a valued customer of Agent Studio within the past 12 years.

After careful consideration, we have made the difficult decision to close service on Agent Studio’s platform, but we do have a seamless replacement. The closure of service and hosting will take effect on March 14th, 2022.

Our focus has always been to provide outstanding service and support. During the upcoming months, we want to ensure a smooth transition to a new host for your website. We have worked diligently to source a best-in-class option to help drive your business objectives and ensure success and have identified Passport Online’s NexCite2 and Host website programs as the ideal fit.

For more than 25 years, Passport Online has continued to stay ahead of the technology curve, building the best tools and solutions for the leisure travel industry. The websites provided by Passport offer a wide range of displays, themes, and color palettes with additional powerful tools. At the core of what makes Passport’s websites unique, is offering continually updated travel content from almost 100 suppliers which can enable you to create a powerful shopping experience for your clients while keeping you, their personal travel advisor, at the forefront.

The Passport Team’s goal is to help cultivate a look and feel as similar to your current website as possible. It is important to note that certain Agent Studio programs will not be available with the transition, such as Intelliguide Travel Alerts, TravelPulse News, Hotel Data, and travel restriction information. There are however various optional dynamic features available that can enhance your workflow and boost your business.

In addition, the Passport Team will honor the two price points currently in place with Agent Studio, specifically $14.95 per month for the Basic site, which will be migrated to the Passport Host Website program; and $49.95 per month for the Premium program which will be migrated to the Passport NexCite2 Website program from now through the March 14th, 2022, closure date.

Northstar Travel Group (parent of Agent Studio) will process prorated refunds for prepaid semi-annual and annual subscriptions.

1. If you do not opt to subscribe to Passport Online, your refund will be automatically issued within 90 days from date of announcement email (i.e. 90 days from 1/18/2022). Your subscription will be active until the termination date of March 14th, 2022. Any applicable refunds will be calculated on a prorated basis as of the termination date noted in this email.

2. If you do not opt to subscribe to Passport Online, and you would like to terminate your service prior to March 14th, 2022, you must request that termination in writing and applicable refunds will be calculated on a prorated basis as of the termination date requested. Refunds will be issued within 90 days of that request date.

3. If you opt to subscribe to Passport Online, your service will be active until your site is migrated to Passport Online. Your refund will be prorated as of the date of migration to Passport Online and will be processed within 90 days of your request to transfer.

Agent Studio can be contacted at support@agentstudio.com for assistance with any information needed to help make this transition as seamless as possible for you.

Passport Online can be reached at sales@passportonlineinc.com. Please put Agent Studio in the subject line to continue the process of moving as your new website host and for more information on their products and services.

We thank you with our sincerest gratitude and appreciate your loyalty and support as part of the Agent Studio family after all these years. It has been a pleasure supporting you throughout our partnership. We truly wish you the best of luck and success moving into 2022 and beyond.

-Agent Studio Team

Passport Online – Additional Details

You can choose to start with the base website product that will have a similar look-and-feel to your legacy Agent Studio website or move to Passport’s fully customizable site solution. Whatever site you choose, we are confident that moving your website to Passport will set you on the best path for continued success in the years to come.  

Here are the website platform details:

  • Supplier Content
    • Ability to set your preference for each supplier. Choose from Highly preferred, preferred, included and excluded.*
    • Ability to display consortia exclusive content on your site* automatically through your consortia affiliation. Note, participating Passport consortia only.
  • Agent only area: AgentPort
    • Access to view details of offers, as well as email marketing tools to promote offers to your clients
    • Automated marketing assistant – Schedule emails based on customers trip, remind them about important due dates, welcome them home, and more
  • Feature the content you want on your site
    • Create offer groups and target searches to prominently feature subsets of content on your site *
    • Feature detailed destination pages
    • Modules to highlight the suppliers and type of travel that you choose *
  • Site reporting*
  • Extensive offer detail page presentations
    • Rich, engaging descriptions and images
    • Detailed pricing
    • Ship deck plans, stateroom images, and more
    • Template based site editor. Easy editing of your site to add text, images, videos and more*

Add on products

  • ESP — Social media tools
    • Library of content such as blogs, suggested posts
    • Automated postings to your agency Facebook page
  • Promotion Publisher
    • Create your own offers that display on your website, and can be viewed in AgentPort and sent out in marketing emails
  • Air/Car/Hotel booking engine — Separate signup process *
  • Custom design work *

*This feature available with fully customizable site option.


New Dynamic Hotel Search & Request Booking Feature

Dynamic hotel information is now available in your Agent Studio website! You and your prospective travelers can now harness the power of Northstar’s Global Hotel Database! Additionally, prospective clients visiting your website have the option to request a quote based on their preferred hotel. After preparing a quote, you are free to book through your preferred channel to maximize your commission.

Powerful Search

Respected across the industry for its accuracy and depth of information, Northstar’s database contains over 250,000+ hotel listings worldwide. 

Users can search from over 250,000+ hotels by:
-Hotel Brand,
-Hotel Type,
-Rating Classification,
-Distance to an Attraction

The Robust Level of Information Includes:
-Concise Overviews
-Beautiful Imagery
-Select 360 Interactive Virtual Tours
-Classification Badges

With hundreds of data points, this essential tool helps you accurately analyze the best options for each client! The hotel rating system also gives you the assurance of receiving an independent & unbiased evaluation. Additionally, prospective clients visiting your website have the option to request a quote based on their preferred hotel!

Select 360 Interactive Virtual Tours

A 360-degree virtual tour gives site visitors a full-circle view of a location that allows them to virtually look-around in a 3D space. These select 360-degree images give users an immersive view of a hotel location. 

Stunning Imagery

Look like a pro and delight your website visitors with the stunning imagery of the destinations, building exteriors, lobbies, conference rooms, suites and pool-side views!

All in One View

Visitors get a quick snapshot of all pertinent information all in one dedicated area! Each listing highlights the best amenities the hotel has to offer, along with room rates, maps, events info and total rooms! Select hotels can have a dedicated rating as well, saving your guests time and guess work. Best of all, we have integrated a Request A Quote button to all listings! Your website visitors will be delighted to quickly sift through their ideal hotels and work with you to make the bookings happen!

How Do I Enable This New Feature?

Our developers have worked to make this the most seamless experience for you. This hotel database is enabled and included with your Agent Studio Subscription! Repeat….THIS IS INCLUDED FREE! This helps your lead generation in ways that a bland form can’t. You have the potential to secure deeply engaged travelers that can inform your best offerings. After reviewing the Request to Quote lead information, you are free to book through your preferred channel to maximize your commission.


Prepare for the Unexpected with Intelliguide Travel Alerts

Now, more than ever, you need to stay aware of upcoming travel changes and restrictions as they happen. Premium Agent Studio members can now stay up-to-date with the latest travel alert information from Intelliguide along with critical travel industry news and advisories. With these up-to-the-minute alerts, you have the power to learn about travel considerations to better serve your travelers and prepare your agency for the unexpected.

You’ll gain valuable travel alerts on:

-Travel Restrictions

-Potential Flight Disruptions

-Health & Safety Alerts

-Pertinent Travel News from Reputable Sources

-Severe Weather Information

From your dashboard click on Tools > Intelliguide Travel Alerts to start learn about world events that could impact travel.

These alerts are available on a newly designed feed in the tools section of your platform and can also be delivered to your inbox upon request.

Below are email samples of alerts you can receive:

With a few simple clicks, you now have the power of the dedicated Intelliguide editorial and research team that extensively monitors all global events to provide you 24/7 access of up-to-the-minute news and information so you can make critical decisions.

We are here for you if you need us, please reach out to us at support@agentstudio.com or visit our support page to learn more.

The key to your website

The key to your website

We’ve previously discussed different kinds of content that you should add to your website. We’ve also covered topics like blogging and adding content that highlights your expertise, to get you thinking about the kind of content that should be featured on your website.

On top of that, is the fact that all Agent Studio websites come filled with content. The minute your website is live, you have engaging content, that you don’t have to worry about updating. It’s what sets us apart from other website options. It is also what will set you apart from other travel agents.

The content that is featured on your website is quite valuable. World news organizations like MSN.com, are featuring content that originates on your Agent Studio website. If they see a value in this content, then you should as well.

Why do we put so much emphasizes on content? Well, here are 4 reasons why content is key.


This is the current buzz word in marketing, and that’s because marketing has changed. Today, marketing is more than a sales pitch, especially when it comes to the internet. Your goal is to get potential customers to stop and consume your content. You want them to find the content useful and possibly share the content with others. Engaging content will help customers relate that content back to your brand and create a more impactful experience than a sales pitch. The next time the customer is thinking of travel, it is very likely you will come to mind since they found your content appealing.

Leads and Sales

Good content makes you stand out of the crowd, which generates leads and sales. How? Simple, good content is less intrusive, than an overt sales pitch or an advertorial. It helps build authentic relationships with your travel agency. once customers realize you are source of useful travel content. They won’t feel that they are being bombarded with constant sales messages which leads them to put their guard down. And gives you the opportunity to move them from content consumer to customer to brand ambassador.

Adds Value

The content that comes with your Agent Studio website will elevate your value in the eyes of your customer. It’s much more than just deals and promotions. It is content that your customers will surely find useful as well as entertaining. Articles pertaining to food and travel or top 5 places to visit in winter and even where Kim Kardashian spends her summers, don’t necessarily add direct monetary value. The value comes when your customer finds the content enlightening. If the content solves a problem, or reveals something that they never knew about travel, then its added value to your brand.

Boosts Web Traffic

This goes without saying. If your customers find your content useful and engaging, then they are going to come back for more. You can also drive traffic back to your website by sharing this content on social media or through email marketing. Your standard “business card” website with just a homepage, an about us page and a contact page will have your customer leaving your website just as quick as they arrive on it. When you give them content to interact with, then they are hanging around and browsing through your website, visiting multiple pages. This should be the goal of your website.

When you build a website, one of the first things you need to consider is content. Curating content that will make your website effective in bringing business takes time, but it is well worth it. If you’re an Agent Studio customer, then you have a head start. Your website comes with fresh and engaging content that is updated daily, which you can build on. Remember, telling your customers what you sell doesn’t cut it anymore. As you can see with the reasons we’ve explored, educating them and entertaining them through travel content is way more effective.

4 Tips to Email Targeting

4 Tips to Email Targeting

It isn’t spoken about nearly enough, but when it comes to being a small business, batch and blast just isn’t going to cut it anymore.

Batch and blast is when you take a generic email and send it to your entire database hoping that it will stick with at least one person on your list. But the age of throwing it at the wall and hoping it works out is over. As an independent travel agent, you wear a lot of hats, and one of them is being a marketer.

Don’t worry, Agent Studio’s Marketing Center is here to help. And we want to make it easier to be an expert marketer by pointing out some quick, easy to implement tips.


  1. Make sure you’re collecting more than just an email address
    Having a name is a good start, but you shouldn’t stop there. Having a birthday is even better. When you see people in person or chat with them online, start taking notes on that person. What kind of vacation were they looking for? What kind of trip do you think they are most likely to take next? Write down all your observations and assumptions. You can enter this information right into your Marketing Center.


  1. Break this information into actionable categories
    Think broadly first, such as age, location, trip interests, etc. But then don’t leave the niche opportunities out either. Knowing whether your customers are thrill seekers, foodies, art enthusiast, etc. can go a long way. Store all of this in categories so that you can begin building other people into them. Using these categories to segment your database within the Marketing Center is relatively easy to do.
  2. Go through your current list again
    How many people do you know? What do you know about them? What can you add to their profiles? All of this will help you better understand your customer, more importantly it will help you target them better.

    This exercise may take a bit of time, but it is going to set you up for success for every new person who signs up for your mailing list.

  3. Start getting a little more personal in your marketing emails
    The majority of your database might be interested in one type of trip, but look at your second biggest pool of people- what are they interested in? Use your segments to send email messages that are much more relevant.


    Open and click through rates increase astronomically when something feels personal. You can use the email analytics your Marketing Center provides to track your open and click through rates. Long gone are the days when it was enough to put their first name in the subject line. You have to be ahead of the curve now. Use email as your way to say, “Hey, I know EXACTLY what you’re looking for” and then provide it. Once you know what your customer is looking for, your Marketing Center has all of the content you need to cater to them.

Organizing your database for better email targeting is going to help in other areas too such as social media. You might even be surprised by some of the correlations you may find- there might be a much larger pool of your customers who are interested in something you didn’t expect. It’s time to start marketing to them.

So, take your lists, organize them, and your Agent Studio Marketing Center will make it easier to segment and send better email communications to your customers. They want to hear from you!

SEO is a drag

SEO is a drag

We get it, there’s not really a way to make SEO (Search Engine Optimization) exciting and fun. But the truth is, the Automated Email Marketing tools Agent Studio offers will help drive traffic to your website, but SEO will increase the volume.

I know we keep harping on about SEO, but we want you to understand it, especially if your goal is to grow your travel business. And the key to SEO is understanding how we use Google.

It’s lunchtime and you want to go out and grab something. So, you go to Google and search “Food near me.” Simple enough. Google provides results based on your location.

But what if you have a question? Most people don’t type the entire question, but rather fragments of it. “Movie times regal philly” or “Actor movie about dogs imdb.” Don’t believe me? Go to Google and lookup your search history- you’ll be surprised by the way you search for things.

Now put yourself in the shoes of somebody looking to book a vacation. You might use searches such as “Jamaica vacation planning” or “Cruiselines Florida.” How many times on travel searches do you think “Travel Agent” is coming up- because right now, you’ve got that written all over your page, but it might not be what people are searching for.

This is not to say it isn’t essential for you to have this information on your website. If somebody is searching for a travel agent near them explicitly, you should be on the first page of results. Better yet, you should be in the top three. This is done through strategic wording and lots of it across your website.

But what about the other forms of search people are participating in? What can you do to show up when people are searching fragments of thoughts to get their questions answered?

First, you need to identify the kind of things you would ask Google if you were to end up on your website. Take the content of your website and break it down into questions. Maybe the question is “Where can I easily book a River Cruise getaway?” Now you need to take it a step further. Maybe the search is actually “river cruises” or “river cruise near me” or “river cruise London” or “boat river London.” These are just a few options but there are countless others.

Once you’ve done the breakdown, you need to start integrating these types of words and phrases into your web pages as well as your Meta titles and descriptions. Plugging every single page of your website with relevant word searches is going to help get you on that first page on Google’s search.

This is the free way to get more traffic…but taking it a step farther never hurts. Once you’ve mastered the art of finding those more specific searches, you can start looking into using Google AdWords to snag that one spot. The key is to find where there’s the least competition but the highest search. “River cruises” alone is going to be competitive. But “River cruises London book now” might be easier. It’s all about striking the right balance.

Agent Studio’s Automated Email Marketing is a great help to building traffic to your website. However, SEO, when done right, will definitely take you to the next level.

Struggling with SEO? Tell us about your travel agency below and let’s start a discussion about how to implement SEO into your Agent Studio website.

Wasting time sending emails?


We are living in the age of automation. Even our cars are becoming automated! Shouldn’t your marketing be automated too? Agent Studio knows automation is the hottest trend right now, and we also know how to help you save time and be more productive by using automation.

Agent Studio’s Marketing Center features Automated Marketing. Every Agent Studio website is equipped with this feature. Just upload your email list and we take care of the rest. What does that mean? Well, when you upload your contacts, we send them an e-newsletter called “Week in Travel” branded with your business’ name to keep them engaged. This way, you’re always staying on your clients’ mind.

With email marketing taken care of, this gives you more time to focus on growing your sales, your business, and your contact list.

The bigger your email list, the more customers we can engage for you. So what are you waiting for? Upload your email list, sit back, and let us take care of the rest!

More on how to upload your contacts.

How-To: Building Custom Slideshows

Users are now able to create and managed their own custom homepage slideshows. In this article we well guide you through the process of building and publishing a custom slideshow.

To get started, make sure you’re logged into your Agent Studio control panel. If you’re not, make sure to sign in.

Step 1: Click the “Site Customization” drop down in the control panel navigation, the menu block will expand to show more options.


Continue reading “How-To: Building Custom Slideshows”

How-To: Export Contacts from Google

You may not have known, but exporting contacts from Google in order to import them into the Agent Studio: Marketing Center is pretty simple. To bring everyone up to speed, we have created this step-by-step guide to get you up and running.

To export contacts from Google in a format Marketing Center can import, follow these steps:

Click on the Gmail link just below the Google logo, this will bring up a drop down. Then select the Contacts link:


Continue reading “How-To: Export Contacts from Google”